Thursday 29 December 2011

Company sues former employee over Twitter followers

Noah Kravitz, of Oakland, California, worked as a product reviewer and video blogger for South Carolina-based PhoneDog from 2006 to 2010, according to the lawsuit filed in the US District Court for Northern California.

Kravitz told the New York Times that he had left PhoneDog on good terms with an agreement that he would "tweet on their behalf from time to time".

Eight months later, however, the company filed suit against him, a move Kravitz told the newspaper was retaliation for his claim to 15 per cent of PhoneDog's gross advertising revenue.

In a statement to the Times, the company said: "The costs and resources invested by PhoneDog Media into growing its followers, fans and general brand awareness through social media are substantial and are considered property of PhoneDog Media.

"We intend to aggressively protect our customer lists and confidential information, intellectual property, trademark and brands," it said.

Henry Cittone, an intellectual property lawyer, told the Times the case will "establish precedent in the online world, as it relates to ownership of social media accounts.

"We've actually been waiting to see such a case as many of our clients are concerned about the ownership of social media accounts vis-?-vis their branding," Cittone said.

Source: http://telegraph.feedsportal.com/c/32726/f/564430/s/1b50286b/l/0L0Stelegraph0O0Ctechnology0Ctwitter0C89796210CCompany0Esues0Eformer0Eemployee0Eover0ETwitter0Efollowers0Bhtml/story01.htm

arsenic los angeles weather big ten acc challenge scott disick kourtney kardashian kourtney kardashian lipitor

No comments:

Post a Comment