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Internet marketing is a huge subject to master, much larger in scope than just SEO, and equally as involved as real-world marketing. For those who are looking to hire Internet marketing firm, we look at what you can expect advice and assistance with.
1. SEO ? The terms ?internet marketing? and ?SEO? are often used interchangeably. In reality, SEO is just one of the pillars of Internet marketing, whose scope is much broader.
2. PPC Marketing ? Pay per click is often seen as the poor cousin of SEO ? but in some industries, it is vital to web business success.
3. Viral marketing ? one of the buzzwords of recent times, viral marketing is all about using marketing methods which can spread one idea rapidly ? sort of like a virus can.
4. Lead generation ? There are a huge number of lead generation services on the Internet, where pre-qualifying people is much easier to achieve than in the physical world.
5. Public Relations ? Some Internet marketing firms will also take care of your online public relations. The tenets are the same as in real life; it is only the channels that are different. Care about your customers, and reach out to them, and you?re engaging in online public relations.
6. Email marketing ? This is a great way to keep in touch with people, as long as it is executed and used properly ? that is, with quality materials, a worthwhile offer, and a professionally designed creative.
7. Branding ? Many of the channels that were once used to get click throughs and conversions are now used more as branding channels. Internet marketing firms will often have great ideas on online branding strategy for your company, which should be creatively consistent with your offline efforts as far as possible. However, different avenues will be utilized.
8. Business to business advertising ? This is difficult at the best of times, and Internet marketing firms have a better understanding than most of how to make B2B pay for your company.
9. Blogging ? No longer just something that students with time to kill, tech geeks and the occasional stay at home Mom does, blogging is well accepted as a corporate internet marketing tool.
10. Affiliate Marketing ? Put the power of your network to work for your business with affiliate Internet marketing. This is a great way to build loyalty and increase the reach of your message.
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Source: http://www.majon.com/blog/internet-marketing/2012/09/the-10-pillars-of-internet-marketing/
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