Thursday 3 May 2012

Crowdstar Raises $11.5M To Double Down On Mobile Gaming, Has Layoffs As It Leaves Facebook Behind

social-girlIt's a sign of the times.?Crowdstar is through with making games for Facebook and the company has just raised another $11.5 million to double-down on their move toward mobile gaming. The company's existing investors including?Time Warner, Intel Capital, YouWeb, The9, and NV Investments all topped up, bringing the company's total funding to $35 million. Chief executive Peter Relan says there are some new investors too, but he couldn't disclose who they are. "Last year's mission was pivot to mobile and this year's mission is profitable growth," Relan said in an interview. "We see the mobile market as five to six times larger than the Facebook social games market." You may know Crowdstar from such absurdist titles as Top Girl and Social Girl. In the game, you're a girl who needs to buy virtual clothing, meet other virtual girlfriends and get a virtual boyfriend. At times, the game's notifications have screamed at me, "YOU'RE NOT HOT ENOUGH!"

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